Examining platforms such as facebook, this book explores and analyzes journalism, Snapchat, LinkedIn, public relations, Instagram, YouTube and Pinterest, broadcasting, advertising and marketing. Featuring historical markers and contemporary case studies, this practical, essays from some of the industry’s leading social media innovators and a comprehensive glossary, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media.
Social Media Communication: Concepts, Practices, Data, Law and Ethics #ad - For more information about the book, follow the social Media Communication Facebook page, supplementary updates and teaching materials, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare. Facebook:www. Facebook. Com/socialmediacommunicationtwitter:@JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare:www.
Ethics in Public Relations: Responsible AdvocacySAGE Publications, Inc #ad - In this engaging book, editors kathy fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations. Ethics in public relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations.
So You've Been Publicly ShamedRiverhead Books #ad - We are using shame as a form of social control. Simultaneously powerful and hilarious in the way only jon ronson can be, So You've Been Publicly Shamed is a deeply honest book about modern life, full of eye-opening truths about the escalating war on human flaws - and the very scary part we all play in it.
We are defining the boundaries of normality by ruining the lives of those outside it. The silent majority are getting a voice. But what are we doing with our voice? We are mercilessly finding people's faults. Once their transgression is revealed, jeered at, collective outrage circles with the force of a hurricane and the next thing they know they're being torn apart by an angry mob, demonized, sometimes even fired from their job.
So You've Been Publicly Shamed #ad - A great renaissance of public shaming is sweeping our land. Justice has been democratized. The shamed are people like us - people who, say, made a joke on social media that came out badly, or made a mistake at work. Now a new york times bestseller and from the author of The Psychopath Test, a captivating and brilliant exploration of one of our world's most underappreciated forces: shame.
It's about the terror, isn't it?' 'The terror of what?' I said. The terror of being found out. For the past three years, Jon Ronson has travelled the world meeting recipients of high-profile public shamings.
Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns Routledge Communication SeriesRoutledge #ad - New to the third edition:new examples on the effective use of digital communication and online research tools;Updated guidance on researching using digital tools and social media;New examples that provide a more accessible pathway to real-world application. In addition to these new features, the book covers:creating a framework for planning;Up-to-date research tools and how to develop a research plan;Gathering useful data for strategic guidance;Real-world examples that provide readers with realistic cases and situations;Applying theory to professional practice.
The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.
Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns Routledge Communication Series #ad - Strategic public relations Management features an applied approach to evidence-based, strategic public relations management.
The Public Relations Writer's Handbook: The Digital AgeJossey-Bass #ad - In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age. The second edition of the public relations writer’s handbook offers a simple, to more complex and sophisticated speeches, pitch letters, and media alerts, biographies, crisis responses, media campaign proposals, from basic news releases, step-by-step approach to creating a wide range of writing, and in-house publications.
Persuasive Communication, Third EditionThe Guilford Press #ad - Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. Epilogue on current and future trends in the field. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages.
The latest data and theoretical perspectives. New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising.
Persuasive Communication, Third Edition #ad - New to this edition *engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models.
Inside The Organization: Perspectives on Employee Communications#ad - This collection of fifty-five essays will awaken within managers that imperative. These essays are about people: people at work; relationships in the workplace; and people confronted by workday and personal challenges and opportunities. Communications lie at the heart of their jobs. No manager or leader will be successful without strong communications skills, as well as an appreciation for the importance of effective communications with their employees.
As well, the success of the people who comprise that organization, they are about the central role that communications can play in shaping an organization’s success, and the linkages between the two. This is a book for managers, leaders, and those with communications responsibilities. It approaches the broad topic from a variety of angles, organized into six different topical chapters.
Inside The Organization: Perspectives on Employee Communications #ad - Newly updated, May 2017. The subject of employee communications is discussed in a casual, friendly, sometimes light-hearted manner, using numerous real world anecdotes lifted from popular and business media as well as from the author’s own first-hand experiences. But that’s redundant: all managers and business leaders have communications responsibilities.
And that’s where the gap is today: too many managers and leaders have divorced themselves from personal involvement in internal communications.
Leadership: A Communication PerspectiveWaveland Press, Inc. #ad - The new edition continues the tradition of excellence with an up-to-date treatment of theory and research combined with practical, real-world advice for improving communication competence and leadership effectiveness. Leadership and followership are examined in multiple contexts, including organizational leadership, public leadership, and leadership in groups and teams.
The authors profile contemporary leaders and organizations like alibaba’s Jack Ma, Facebook’s Sheryl Sandberg, Chipotle, Uber, Zappos’ Tony Hsieh, the Waffle House, Nordstrom, The Container Store, Airbnb, and Google. Leadership: a communication perspective has been at the forefront of university and college leadership courses for nearly three decades, providing a compelling, authoritative introduction to leadership as a communication-based activity.
Leadership: A Communication Perspective #ad - Topics new to this edition include transcendent followership, cultural intelligence, escalation of commitment, team coaching, the leadership skills approach, invisible leadership, trigger events, and resilience. Their presentation balances current scholarship and trends with historical perspectives to provide a fuller understanding of the study and practice of leadership.
Yours for the Asking: An Indispensable Guide to Fundraising and ManagementWiley #ad - Praise for yours for the asking: an indispensable Guide to Fundraising and Management "Reynold Levy is a master at persuading people to give money—lots of money—to worthy causes. If you wish to learn how to politely and effectively ask for contributions to a favorite organization or cause, you really need to purchase this highly readable, enjoyable and useful book.
David rubenstein, co-founder and Managing Director, The Carlyle Group. Now he shares his wisdom with us all—and at a bargain price!" —Tom Brokaw "Ren Levy is the master of his trade. But i could not articulate better than Reynold Levy has done in Yours for the Asking the many secrets to successfully acquiring investors.
Yours for the Asking: An Indispensable Guide to Fundraising and Management #ad - The lessons learned from Ren's broad experience are equally relevant to corporate executives as they endeavor to establish and strengthen customer relationships. Indra nooyi, chairman and cEO, PepsiCo "I have raised money for a living for several decades. Anyone raising money for a good cause must read this book!" —John C.
He can squeeze big dollars out of a stone and he tells here just how to do it. It should be required reading for boards of directors and senior staff of nonprofit organizations. Whitehead, former co-chairman and senior partner of Goldman Sachs and former United States Deputy Secretary of State "Ren Levy has written the definitive handbook on fundraising.
Integrated Marketing Communication: Creative Strategy from Idea to ImplementationRowman & Littlefield Publishers #ad - Blakeman covers key areas, design, and creative briefs to copywriting, branding/positioning, from marketing plans, and considerations for each major media format. Throughout, along with the use of business theory and practices, she explores visual and verbal tactics, and how these affect the development of the creative message.
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication IMC. This user-friendly introduction walks students through the varied strands of IMC, including advertising, direct marketing, PR, and sales promotion, in a concise and logical fashion.
The Complete Guide to Fundraising Management Afp Fund DevelopmentWiley #ad - The real-world guide to successfully funding your nonprofit program The Complete Guide to Fundraising Management is the comprehensive handbook for successful fundraising, with a practical focus that applies across the nonprofit sector. Understand and apply the major principles and best practices of fundraising Manage information, resources, development, and volunteers Adopt new approaches to relationship-building and prospect identification Write grants and fundraising materials that make a rock-solid case for support There is never enough funding to go around.
Gone are the days of door-knocking and bake sales; strategy is critical, and execution must be top-notch. This new fourth edition features the latest information about social media campaigning, crowdfunding, internet fundraising, and more. With a focus on planning, this book provides more than just ideas—it shows you the concrete, self-assessment, and high-payoff strategies, continual improvement, real-world actions that make it all happen, and gives you the tools you need to bring these concepts to life.
The Complete Guide to Fundraising Management Afp Fund Development #ad - Timelines, checklists, and forms help you streamline management tasks to focus on effective development, and updated sample reports and budget information help you begin implementing these approaches quickly. The complete guide to Fundraising Management shows you the real-world strategies that get your programs funded.
This book offers a time-tested framework for fundraising success, with step-by-step guidance through the entire process from prospect to program. To survive and thrive, nonprofits must revitalize interest and generate more support. The nonprofit world is becoming increasingly competitive in terms of funding, and fundraisers are being asked to perform miracles more than ever before.